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Why does Whitelone exist?
Simply put, selfishness. You see, the man in the picture is me, Ale Simón, founder of Whitelo ne. The idea of Whitelone has been in my head since 2019, and although it obviously has nothing to do with what it is today, there has always been something clear: I wanted it to be a very minimalist, simple, classic brand, but with my adventurous and surfer touch, and somehow symbolize what I'm passionate about: entrepreneurship, personal development, adventures, and extreme sports, but above all, that people truly become part of the brand, be inside, and in this way I can also find people with whom to share my passion and help each other. And I didn't know how, until it occurred to me that Whitelone was the perfect opportunity to bring to the real world what I have been creating on YouTube: a community. A place where all people with the same hunger, ambition, desire to live, could come together and help each other. In short, I'm Andalusian and I talk a lot, making people achieve their dream, which is not easy at all, but teaching balance by making people live their only life to the fullest, with the greatest possible adrenaline rush. Because as we say: KEEP GOING MATE BECAUSE THERE IS ONLY ONE PLAN.
What will Whitelone be like in the future?
To create the largest clothing brand in the world, where the people who end up being part of Whitelone truly participate in the brand, helping all those people who are in the lonely and tough path of entrepreneurship to achieve their dream, with all the tools and opportunities that we can provide, and involve those who want to live life to the fullest in all the adventures.
PS: Having exclusive access to people, places, and things all over the world.
Like super sports cars, free ski passes, or being able to chat with Obama for a while?
Yes, something like that.